Febreze air freshener: Procter & Gamble
by admin on Jul.30, 2009, under Uncategorized
Febreze air freshener: Procter & Gamble
Grocer, Dec 20, 2008
Febreze, best known in the UK as a fabric deodorant, has been freshening the air in American homes for many years. This year the aircare version was launched in the UK, although some of the range had been on store shelves in 2007. A combination of heavy promotional discounts and an extension of the brand’s simple but successful TV advertising helped sales rocket by more than 500% this year.
